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How can I place content relevant ads on my website

Place content relavant ads website

     
5:58 pm on May 27, 2008 (gmt 0)

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Hi,

Please can someone suggest the best way to set-up my portal adverting.

I have a large-scale portal whose content is free to the businesses that upload the content data.

I am hoping to sell ads related to the content data and place them by location. Are there any off the shelf solutions please?

Thanks

Paul

1:17 am on May 30, 2008 (gmt 0)

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Hi There,

I am personally trying to do something similar for a targeted squeeze page I've been working on. So, I'd be interested in keeping in touch with you so we could bounce some ideas off each other.

Anyway, as for your question, I would say yes there are some different ways you could approach this.

But, First off, how are you planning on selling these ads? Are you going to just advertise on site to personally sell them and take payment or through some other means?

If so, start searching for Adservers. They will help you manage selling ads privately.

You can also join some sites which will help you sell your ads and have in-house adservers for you to use. These usually charge you a percentage of what your paid from the advertiser. Others just charge a membership fee based on impressions and other such numbers.

Hope that helps you some.

Kindly,

Rick

7:21 pm on May 30, 2008 (gmt 0)

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Thanks for your reply

re But, First off, how are you planning on selling these ads? Are you going to just advertise on site to personally sell them and take payment or through some other means?

Going to sell through site mainly.

My first problem is how best to set-up the database in a keyword orientated way.

So if the user searches for a particular location, all the ads covering that location appear.

I guess this is really for the developers to sort out, but just wanted to get a handle on the best way to set-up as itís going to be costly to change later.

Many thanks

Paul

1:20 am on May 31, 2008 (gmt 0)

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I am hoping to sell ads related to the content data and place them by location. Are there any off the shelf solutions please?

Yes. Google Adsense is the best known geo-targeted contextual advertising provider.

5:04 pm on June 2, 2008 (gmt 0)

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Also check out your own ad server options, like OpenX. It will allow you to display ads based on certain keywords, zones on your site etc. It takes a bit of work to set up, but if you want control of your ad space, its great.
 

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