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Best way to monetize my site?

AdSense not cutting it

         

SnowDevil

7:43 pm on May 14, 2008 (gmt 0)

10+ Year Member



Hey, was just curious what you guys think about this. I have a site with a whole bunch of original Photoshop video tutorials I've made and I've been growing the traffic; it's currently at around 300 UV/day. My experience is that the AdSense payouts are very low, in the range of about 2-6c a click, and the clickthrough ratio is only around 1% at that. The site is clean and not spammy, the content is original and good quality, etc.

The problem is the bandwidth used by the videos is costing me roughly 1:1 with what I'm getting from AdSense.

So I'm trying to think what other ways I can make money. I've tried a couple of affiliate programs selling Photoshop beginner tutorials and stuff, which was kind of pointless seeing as that's what my site is offering, and hence made no money from them.

Does anyone have any other ideas? I would have thought that ~300 UV/day would be enough to make more than 50c-$1/day from...

BrandNewDay

8:13 pm on May 14, 2008 (gmt 0)

10+ Year Member



1) Put light-versions of your videos (with your url visible) on Youtube to get free advertising for your videos. You will get more traffic and more Adsense clicks.
2) Advertise yourself as a consultant and/or teacher for Photoshop users. You will go to commercial enterprises and government agencies who pay you to explain all about photoshop. Because of the vids you have the advantage of a familiar name/face.
3) Burn your vids on DVD and sell them yourself. Either by means of eBay or else with your own webshop. You might be surprised about what people buy just because it's there.
4) Add a Photoshop forum to your site where you will be the moderator and administrator. Answer your visitors questions and give them some free advice now and then. They will be coming back to your site and forum and one day they will hire you.
5) Expand your business, make more tutorials about other software.
Then repeat step 1 to 4 plus all the other ways of making money with tutorials you can think of.
6) Enjoy the wealth...

SnowDevil

8:30 pm on May 14, 2008 (gmt 0)

10+ Year Member



Heh, this is just one site, so I don't think I'll go the in-person training angle, but the suggestions are otherwise good, thanks. I'll add a whole bunch of community features to it shortly, that's a good idea. Maybe I should start building a newsletter list as well, then build trust and try to market some related affiliate products that way. I wonder what visitors to my site would be willing to pay for?

londrum

9:21 pm on May 14, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



have you tried selling books. if you maybe rewrite your tutorials a little bit you could probably lead it into a book sale at the end.
"For more information try buying this book blah blah blah..."

you might also be able to sell advertising space on the videos themselves - maybe with a five second "this video is sponsored by..." ad at the beginning, or a little logo in the corner.
if you couple that with sticking them on that youtube idea, you might be able to up the price depending on the amount of views it gets.

purplecape

1:44 am on May 15, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Join Amazon or another affiliate program and promote the different versions of PhotoShop--have a detailed review of the standard version and of Elements and any others that exist, and link to somewhere that people can buy them...