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How to attract advertisers?



8:42 am on Apr 23, 2008 (gmt 0)


I am interested to hear from those of you who work in web advertising . I sell ads for a company that has a large network of sites (over 50) and I am wondering what is a good way to attract advertisers?

I have being sending out sales emails for several months but the response rate is VERY low. Also I find that many people who do respond simply vanish after I send them the rates/stats, some of our sites have around 10k uniques per month and others have hundreds of thousands of uniques per month so whats wrong with that traffic? Or is it the prices, and if so why don't they negotiate (which I always mentions I am open to)?

Some ideas would be nice but I am also looking for places/sites/forums where I could offer our ad space to potential clients, I've tried the Digital Point forums but without much success.

With all this talk in the news of web advertising growing I can't help but feel I am missing something :(

Looking forward to hearing your opinions.



4:30 pm on Apr 23, 2008 (gmt 0)

5+ Year Member

10K uniques is not worth anybodys time to seek placement for. Why not just go to an ad network where contract terms are pre-stablished,and you dont even have to talk to anybody about doing a deal? You may be able to find a low CPM offer, or numerous CPA offers which you can post on your sites.


4:37 pm on Apr 23, 2008 (gmt 0)

We have worked with a few in the past, we were signed up to one but they didnt bring a single advertiser in, this was over a few months. I am looking into a few others now but it's such a minefield out there as there are so many of them.

10k uniques was just an example of a site with low traffic, the traffic on our sites varies greatly. What kind of traffic are advertisers looking for?


2:22 am on Apr 24, 2008 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

Have you tried contextual advertising while you are looking for advertisers? This would be a start as you can then see who is advertising on your site and you could take it from there........

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