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Choosing an Advertiser for your Site

Some CPM options needed



7:43 pm on Feb 25, 2008 (gmt 0)

5+ Year Member

I need a little help with choosing the right advertiser for my site. I'd like to use a company that pays per thousand impressions (CPM?, my site gets around 50,000 page views a day so I figure it could be best option to run alongside Adsense.

Thanks a lot for your help.


5:50 pm on Mar 4, 2008 (gmt 0)

5+ Year Member

Start with Casale MEdia, unless your selling viagra you should be accepted, wait 6 months and apply to valueclick-Fastclick, then good luck on getting accepted at Tribal Fusion.


8:44 pm on Mar 4, 2008 (gmt 0)

5+ Year Member

Thanks very much for your help, is there a reason why it's best to wait 6 months before moving to each one?



9:45 pm on Mar 4, 2008 (gmt 0)

5+ Year Member

Valueclick is harder to get accepted and Tribalfusion is even harder. TribalFusion seems to be trying to be more exclusive, turn themselves into an advertising.com.

I'm not sure what they use as their criteria. For me, it was probably my site design which they didn't like. I was getting 5000 uniques a day. But who knows, maybe they want busier sites these days, the Internet is always growing, I imagine there are always more publishers then advertisers.

Last time I applied to TribalFusion they told me to try back in 6 months. It was an auto-reply, the trick is to get a hold of a real live Sales Rep. I got accepted at Valueclick only after I managed to get the name and email of a Sales Rep and then I convinced him to let me in.

Go ahead and apply to all 3 at first. In fact, you could try a different tactic and switch the order. First try TribalFusion, with a nice clean website, with no ads on it yet. Maybe they didn't like my site because it already had so many ads up.

There is nothing wrong with applying. Just if you get turned down, wait awhile before reapplying or you might get blacklisted.

Casale Media is smaller then the other 2, so the fill% is not as good, the eCPM is also a bit lower. But, everything fluctuates, if you have all 3 you can rotate, if one company starts paying less then you rely on the other 2...


12:28 am on Mar 5, 2008 (gmt 0)

5+ Year Member

That's a really good idea thank you.

I hope TribalFusion do accept you eventually.


2:23 am on Mar 6, 2008 (gmt 0)

5+ Year Member

Woot, just dropped by to say THANK YOU! I've been accepted into ValueClick and Tribal Fushion.

Thank you!


2:29 am on Mar 6, 2008 (gmt 0)

5+ Year Member

Wow. Good for you!
Maybe I will give TribalFusion a try again.


8:11 pm on Mar 11, 2008 (gmt 0)

5+ Year Member

i too will try tribalfusion in a couple of months....


9:22 pm on Mar 11, 2008 (gmt 0)

5+ Year Member

They still haven't gotten back to me.
Maybe They junked it automatically, because last time I applied they told me to wait 6 months to reapply. I'm not sure if it's been 6 months.
There's always Direct Media Exchange. Has anyone had any experiences good or bad to share?


11:49 pm on Mar 12, 2008 (gmt 0)

5+ Year Member

We use DMX (Direct Media Exchange) and can't complain.

The major issue, however, is slow loading times for some of their ads. They'll keep a page from loading until the ad loads and sometimes that can take several minutes. Most users refresh the page but it's a real hassle. Tech support thinks it's an issue on our side but when we remove their code we have no problems whatsoever. Once their code is back up we'll experience a delay every so often.


7:47 am on Mar 13, 2008 (gmt 0)

5+ Year Member

That's is really interesting about DMX slowing up your system.

I just started a thread on this very subject at [webmasterworld.com...] And the reason I finally decided to do something about the slow page load time was right after I included Direct Media Exchange ads on my page, the pages seemed to get even slower then normal and my page views per visitor dropped even more.

So I removed all ads and my page views per visitor doubled.

Right now I am working on slowly moving the ads back onto my website working with Casale Media, Google AdSense and Value Click, and sticking them on the very bottom of the page.

Check out the link if you are interested.

I also got some help involving an Ajax script, which I haven't tried yet.

However, I am going to do this very slowly, so I will be able to tell which company are the worst offenders, and also which type of ads, i.e. Pop ups and Intersitials.


3:27 pm on Mar 14, 2008 (gmt 0)

5+ Year Member

....been getting phenominal service and response from my solo ads and banner placement advertising...seems the company has packaged ads as an online-comodity and rebates back to the advertiser..been working pretty good so far..will try and keep you posted.

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