Advertising "Space" Offers

[scottjack]

Hi all,

I seem to be getting a lot of requests for space on my homepage of late for either banner links, link exchange or paid advertisements, but my problem is that I don't have any clue on what I should be valuing my space for/how much I should be asking for these requests.

Are there any hard and fast rules to be thinking about here in regards to asking for money, or should I just send a request for a certain amount and see what the response is?

I'm considering setting up a "package" where advertising space can be bought for 3/6/12 month packages and I charge respectively for each section, just wondering how others do it really?

Thanks

[purplecape]

I got some idea of what my site is worth from running AdSense ads. I wouldn't offer "space" for less than I would earn with AdSense.

[webboy1]

AdSense or affiliation banners are a good way to measure. While you are deciding it might be worth siging up to an affiliation programme and putting some banners on your site. If you start realising some revenue then it gives you a guide as to the minimum you'd charge an actual advertiser.

I'd also remember that you've not had advertising on there (this is an assumption, but I could be wrong) and you've managed OK - otherwise you'd have had advertising on a long time ago.

So the ball is in the advertisers court. You don't have to show advertising, but they want exposure to your traffic. I'd run some affiliation links or AdSense while you decide - then base your price on the revenue from those and the volume of traffic your site receives.

You should also look at Rate Cards on some other sites to see what others are charging.