Burst Media: did eCPM increase after survey results were accumulated?

Do targeted campaigns from Burst result in higher eCPM?

[CentennialEmpire]

Burst Media asks all publishers to accumulate at least 200 survey results from their users per year in order to qualify for Burst's targeted demographic campaigns.

We're currently receiving anywhere between 15% and 45% fill rates on an average day but presumably with additional targeted campaigns we may realize a slight increase (not that I expect these CPM fill rates to rise too high).

While it can't hurt to provide these results to Burst, have any publishers here realized a higher eCPM and/or fill rate as a result?

[edited by: CentennialEmpire at 8:59 pm (utc) on Feb. 19, 2008]

[aish1108]

I've never had even 1 person fill out those damn surveys. I could never figure out how to change my password. And their rules are a major pain in the rear.

However, I have seen my competiters use them, so maybe there is something I missed.

[CentennialEmpire]

I guess I'll answer my own question now. We had a decent survey response and Burst has placed us into a separate category that receives a themed flow of advertisements. Fill rates have increased upwards of 75% at some points of the day but the average still hovers in the 40-60% range daily. Income has increased a bit but because we're using them mostly as a default it's not as higher as it could be but its considered more as a padding than anything else.