Welcome to WebmasterWorld Guest from 126.96.36.199
Adsense brings in around $1300 per month (eCPM $0.53), while text-link-ads brings in $6-700.
The site has a lot of loyal members and visitors, but it is non-niched -meaning it covers just about every topic under the sun.
Any tips on upgrading our revenue would be greatly appreciated.
We have dabbled in subscriptions- but it has not not been a big money maker for us to to date. We use paypal, and people seem to cancel the subscription after the second or third month. Perhaps what we are offering is not compelling enough.
I think $0.53 CPM is as good as you can expect from a social networking site. You might want to consider shopping the site around, the sector should be in a frenzy around the time Facebook gets bought (if it does).