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Finding afflliates

8:54 pm on Jan 8, 2008 (gmt 0)

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I have had my website up and running for over 7 years. We do well in product sales and vistor conversions. We never do any advertising or banners on our site so this is a little foreign to me.

We are always trying to get away from relying on Google search engine results. Getting most of our eggs out of that basket makes much more sense than waiting for the Google Gods to crush us like they have so many others.

In our latest adventure in getting away from relying on Google we just launched an affilate program.

As always I am not advertising it here but would like some advice.

I noticed in a couple messages here that you suggest just doing a search for the product/service and affiliate.

Is this what most webmasters do? Where else do you look for them. In other words. Where do you suggest I advertise our program?

Since I never looked for affilates to advertise on my site I never went looking for them.

Would you guys mind if I posted what we are offering? No specifics or name of the program. All I want to know is if it sounds attractive or if it's something that you think you would take a look at.

Making it a win...win is what I am after.


5:14 am on Jan 10, 2008 (gmt 0)

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No please don't post specifics. While you could go the passive way and sign up for a few networks and have an offer for their affiliates, I would advise being proactive and seek out those who are ranking for your product or and make them an offer they can't refuse.

4:57 pm on Jan 10, 2008 (gmt 0)

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That is exactly the way I am going right now. I have our folks doing google searches and sending an invatation as we speak. It really reminds my of going out and looking for link partners.

One of my worries is it coming across like spam. I know we all get those requests and they start getting old after a while. I do feel this is different since I am looking to pay them instead of asking for a handout(sort of).

What I really want to do is see if the program is attractive enough or or comparible with other advertisers. I want to make sure it's a good deal without putting us on the losing end. When I ran the numbers it looks good. But is it really worth it for the other site?

On the good side we opened the program on Monday and already have close to 20 affiliates. We have not started really asking other sites until today.

I will try to come up with a general post once I get some feedback. Since I am new at affiliate marketing this could be helpful to anyone starting a new program.

We set it up with what we thought would be good. We all know that what we THINK is great is not always what people want.

[edited by: eljefe3 at 12:41 am (utc) on Jan. 11, 2008]

1:58 am on Jan 11, 2008 (gmt 0)

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Thank you to the Mod who changed my post!

What I wrote would open a can a worms. I don't want to see that happen here.

Once I find a sweet spot I will post in general terms what I changed to make it better from a newbie Affiliate Program Managers point of view.

The first thing I can tell you is to pay attention to everything you write about your program. Common sense right?

I banged out the first one at 3am before the launch. That description needs to written just like any other copy you have. I know it sounds like common sense but I just threw something real quick and did not look at it again.

I was more worried about the details and think everyone would just do the math.

Lesson 1: If they don't like the description they will never get to the math.

I will post more as I figure out my mistakes.


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