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The purchase is designed to help the Time Warner unit better compete against the stepped up online ad initiatives from Google and Yahoo. Quigo's two main ad serving products include AdSonar, which is similar to AdSense in terms of providing targeted placements on websites and through searches, and FeedPoint, a search engine marketing tool.
I was fortunate enough to interview CEO Mike Yavonditti a couple months ago:
AOL "gets it." Quigo doesn't have to explain itself over and over and over any more.
(And the newspapers had darn well better "get it" if they are going to be a player in the local market. Alas, the deal many of the newspapers made with Yahoo recently is going to crimp Quigo's ability to sell to that market. Never mind that, however. As they have discovered, there are plenty of other fish in the sea.)
Go figure that today AOL is sending a fair amount of traffic to this site, and now this news article. AOL is back on the scene!
I hope the move pays dividends for AOL