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How much can Adware Steal from You?

Lawsuit sheds some light.

         

jcoronella

2:06 am on Dec 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It seems you can make about $10,000 a day from 1 Million adware installs according to a complaint filed by one adware company against another.

Avenue Media has filed a complaint against DirectRevenue of using their adware to detect and delete Avenue Media's adware, and claims they lost 1 Million installs equating to about 10k a day in revenue.

Avenue Media said DirectRevenue's tactics have caused it to lose about 1 million customers--about half its installed base--and as much as $10,000 a day in revenue.

- according to cNet [news.com.com]

crobb305

2:25 am on Dec 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have often wondered, considering that I have top search engine rankings across all major search engines. If adware manipulates the serps to show what it wants you to see, and more and more computers are becomin infected, how much potential revenue am I losing? Maybe my 5000 visitors a day should be double that. Who knows?

The average surfer doesn't realize that the manipulated serps shown in their browser aren't really coming from Google or whomever they tried to search with. I know members of my own family were suprised when I showed them what was going on.