Forum Moderators: skibum
We will be setting up a Merchant program for our site in the near future and would like to ask for some input from other Merchants and Affiliates on the best ways to go about this.
We plan to offer 30% to resellers for the sale of our Onsite Advertising Packages, the top package being targeted at Chambers of Commerce and Trade Associations, will sell for over $3000 pa.
From a Merchant point of view we have been looking at some of the Affiliate Networks or Software but would like to know which is the best for B2B?
Also from a reseller point of view is a program that has fewer sales (CofC and TA’s is a vertical market) but a larger payout going to be a viable program?
Thanks in advance for any comments
Halfloaf
You are targetting such as small niche, it may be hard to find resellers. However, if you can find customers and sell your product yourself, you might find your customers being interested in reselling your product, especially if it is successful for them. In this case, an in-house program would be the way to go.
Are you really mainly interested in pushing your top package? Do you have other packages that would interest a larger niche? That would open things up a bit.
As a publisher, and even though I might have a sizeable secondary market that might generate a sale, I don't think I'd be interested as a reseller. As Drastic mentioned, the niche is narrow. Also, the sales cycle likely to be long and commissions far between. I think you're going to have to offer some sort of CPM or even CPA deal on the front end.
The larger packages will be accompanied by various smaller packages coming in at different costs so the larger ones should be considered as the icing on the cake, hopefully.
I think what I was trying to ask, is which networks or programs have a good B2B reseller base and also which of these tend to give the best ROI, as they seem quite expensive.
Hi RCJordan
Thanks for the advice and could you send me the details of your publication as it sounds interesting.
