What do you put on a one-page wonder site?

[wildguy]

For those of you who have successful "one-page wonder" affiliate sites (not too concerned with how much money it makes, more concerned with the strategy of converting targetted traffic via the organic SERPs), would you provide some advice about what goes on that page?

I've read about the anatomy of some successful one-pagers in another thread, but I believe that thread's comments were referring to one-page sites promoting the site owner's product (long sales letter, spin story, testimonials, PS, PPS, PPPS, etc.).

But, for one-page sites that promote affiliate programs, are you simply building a landing page with one graphic and a little promo text which gets the visitor ready to see the merchant's site? Then, CLICK! off they go?

Or are you actually building a long sales letter that promos the affiliate program with lots of other stuff?

Any help would be appreciated!

[suzyvirtual]

I usually build a short page that doesn't require scolling down with a paragraph about the product and its virtues, a small picture of said product and then link(s) to buying it with information after each link to explain the cost/availability/options provided by the seller.
Within my business model, this works very well, although i know it is a departure for the more tried and true "one page" model.

[brickwall]

The accepted wisdom(?) is that long detailed sales copies (big multi-color fonts) with a contact collection mechanism at the bottom tied to an autoresponder makes the best conversion of them all. Personally, I hate this and Iam fed up with this type of microsites. But most experienced AMs I know uses this technique.

Are there really solid evidences that these type of sites convert well?