Better Results with AdBrite than AdSense

[JS_Harris]

I've recently tested AdBrite, both for publishers and for advertisers, and have been extremely pleasantly surprised with AdBrite so I'm sharing it here.

Adwords vs AdBrite for advertisers.
500 clicks at a cost of 5 cents a piece is far better than 312 clicks at 17 cents a pop don't you think? I ran the same ad on both networks and got 40% better results for 69% cheaper with AdBrite this week.

AdSense vs Adbrite for publishers.
I can't discuss AdSense figures in details but I can say that I gave AdBrite space below the fold on my site and I have earned more from AdBrite than AdSense this week by a good margin.

AdBrite shows me the sites and AdBrite shows me how much is being offered per ad. I can reject any ad on an individual basis without the guesswork AdSense puts you through with their filter system. With that information I can manage my site much better than with Google's tools that keep those figures secret.

Has anyone else gotten better results with AdBrite than AdSense recently?

[Irongeek]

I stopped using AdBrite in may because of low returns. Even with all of the intersessionals AdBright would throw at people, AdSense was making a lot more money for me. Maybe things have changed.

[norbiu]

I've been thinking about switching myself. I'm now getting higher CPC from my secondary chitika ads.

[jomaxx]

I'm a little skeptical. How can clicks cost less than 1/3 as much, and yet they pay out more? It's not mathematically impossible, but I frankly doubt it will be worthwhile for most people. The fact that the poster seems to be doing arbitrage may be significant.

[DamonHD]

AdBrite generates about 1% the eCPM of AdSense on my main site. I keep it mainly for the variety and a little insurance.

Rgds

Damon

[markwelch]

First, from the advertiser side, I wonder what the performance was for those 500 clicks at 5 cents each? Did you generate sales or other profitable activity to justify the cost?

My experience with "second-tier" PPC placements has been very, very consistent: lower per-click charges, but MUCH lower performance (usually ZERO sales, period).

Second, from the publisher side: As someone else notes, the math doesn't seem to work here. How can AdBrite charge 1/3 as much per click, and yet pay MORE to publishers than AdWords? Unless you believe that Google keeps more than 70% of click charges for itself (which is possible, I suppose), the math doesn't work.

[koncept]

I've used Adbrite as both a publisher and an advertiser.

As far as my experience goes? I had to stop publishing their ads on my site because 4 cents a click stinks. However, I still advertise on a couple of chosen sites and run ads on their network as well. As far as knowing exactly where your content ads are showing and the ability to block sites, they are leaps and bounds ahead of google. But yes, the quality of traffic is poorer overall.