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Over the past 5 years, "ad blindness" has diminished the lucrative days when cool banners were clicked at a rapid pace. But they can still be beneficial if used correctly.
It's just a question of whether people will have clickitis or will they take the time to look at the banner and say, hey I want one of those and then click it
hard to figure, plus the prices are unreal
It's a hard nut to crack and I don't want to throw good money out the window, bu I know I have to do something, so I thought I would put my foot in the water and try a little bit
waht do you think?
That's a huge mistake in many situations. If you sell widgets, and you're advertising on a site that reviews many different products, you'd really only want your ad to appear on "widget" pages. Clickthrough and conversion rates are MUCH HIGHER for narrowly-targetted placements.
I have been searching for a directory to advertise in and it is not easy to find. Especially because my category is not easy to locate.
It's a tough nut to crack.
If I was on an inside page of a big directory, I would fear that no one would see the ad.
As a publisher though, what would you put on your site. I wouldn't want a format that takes away from the whole site. Banners are non-intrusive, to a point. Creatives that expand over my content are not welcome and when I surf, I hate dealing with them.
Banners are here for now. There are better things, but for wide spread acceptance, what's easier?