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$1000 per year

Cheap?

     
1:11 am on Jul 10, 2007 (gmt 0)

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I just sold my first direct advertisement... They will place a text banner with 25 links to their site (an online store) on the main page of my site that gets 35,000 unique visitors each month and has a Google PR of 6.

What do you think about this? Am I selling my ad space to cheap - for 1000 $ per year? I think that because my site will get twice its current traffic in year from now I should ask more... Please share your thoughts; this is a first for me. Thanks!

1:41 am on July 10, 2007 (gmt 0)

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Hard to say without knowing what kind of site you have, but I would guess that's probably a bit low. If you have 35k uniques, let's say that's 100k pageviews. Then 100k pageviews at 1% clickthrough, that's 12000 clicks, or about 8 cents/click. If you're in a low-paying industry, that might be standard, but if you're something that pays high CPC like travel, or loans, that could be way too low.

Also, it depends, are you selling high quality clicks/referrals, or just selling pagerank? If you're just selling pagerank, that price sounds reasonable.

10:52 pm on July 10, 2007 (gmt 0)

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I'll repeat my own story again. Gloss over it if you're read it before.

I have a site that gets 160,000 to over 200,000 visitors a month, with 800,000 to over 1,000,000 page views per month. I have 1600 pages on the site.

In late 2005, a widget manufacturer approached me about putting banner ads on the 17 pages on my site that feature their products. I suggested we do a test for a month to see how many clicks they received.

After the test, we agreed on $600 per year for those 17 pages, which works out to about 11 cents per click.

For 2007, the advertiser wanted to be on 26 pages on the site, and offered $1200 for the year. I agreed.

The site is in a low-paying niche, though.

Six weeks ago, I launched a financial-related site. It hasn't started ranking yet, but I put Adsense ads on it anyway. Someone clicked on one of the ads, and I was paid $1.81.

What a difference a niche makes.

3:05 pm on July 17, 2007 (gmt 0)

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If it's a banner ads, I doubt you can get 1% CTR on it.

@DickBaker: Totally agreed, your earnings can be way different in different market. This is why market research is crictical before starting a make-money-online website, right? ;)