EPC's

[Richard Overvold]

In CJ, maybe someone can point out the odd number I'm about to post, and the reason it's this way.

A program in CJ, not naming names has a 7 day EPC of $99.64, and a 3 month EPC of $0.82. What on earth would cause such a crazy balance?

[Michael Anthony]

Hi Rick! Maybe they just launched and it's a holiday focussed program. I ignore EPC stats generally, as one big affiliate can really skew the results and the ones that say "new" are usually the best bet, as they';re not already swamped by the "me-too" brigade.

[Richard Overvold]

Hey Mike! Kinda figured that, I never paid attention to the EPC either, but that one stood out to me far and wide. They've been on 4 months, and starting August, the trend for the 3 month EPC went as follows..
August: $12.50
September: $9.00
October: $5.00
November: $0.82

But the 7 day continues to climb slowly.

Struck me as kind of odd. I was thinking that maybe they had tons of orders cancelled afterwards which would drive the 7 day EPC up, but long term would suffer, as you can tell I'm not really schooled on EPC, but of course my goal in life is to know everything, or get close. ;)