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Deep vs Home page landings for Affiliate Sites

Seeking quantification of deep versus home page traffic

         

ShopFor

1:33 am on Jun 13, 2007 (gmt 0)

10+ Year Member



I want to find out if there are any specific studies or reports that give some idea of the ratio or value of a deep click versus a home page click for Affiliate Aggregators like BizRate/NexTage/MySimon/etc?

I wonder if anyone with experience in large sites has any information regarding the value of the traffic from the Home Page down to the inner and much better shopping pages?

[edited by: lorax at 5:55 pm (utc) on June 20, 2007]
[edit reason] removed specifics [/edit]

BananaFish

1:52 am on Jun 13, 2007 (gmt 0)

10+ Year Member



Of course deep-linked page hits will generate more sales than more general or broad-focused traffic. So I guess the crux of your question is, am I paying affiliates too much to link to my homepage. The answer, probably yes.