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SEO Friendly Affiliate Links?

Any known methods to create search engine friendly affiliate links?

         

HostingDirectory

10:47 pm on Nov 16, 2004 (gmt 0)

10+ Year Member



I am a very competent search engine optimizer, however i have not dealt with affiliate links before and i will soon be working for a company promoting their search engine positions. Some of their networks of sites are already using affiliate systems.

I am looking for advice on setting up affiliate systems which are search engine friendly, any articles or information online would be helpful.

The main effort is to maintain the pagerank of the site by finding a way to create affiliate links which would still count as backlinks to the search engines. Can this be done?

The other thing i worry about is third party sites which may be using strange methods to promote their affiliation links. Are there things which can be done by the affiliates using the links which might damage the search engine rankings of the main website? If so does anyone know of a system to stop this?

Any advice appreciated especially from members who have personal experince in these areas and anyone who may know of websites which might have useful information on this subject.

instinct

10:25 am on Nov 17, 2004 (gmt 0)

10+ Year Member



This topic came up a while back. It seems to be the consensus here that there is no way to do this.

Or at least if there is, it's top secret...

;-)

growingdigital

9:08 pm on Nov 17, 2004 (gmt 0)

10+ Year Member



How are your affiliate links setup? e.g. do they go to www.widgets.com/affid/ or do they go to a third party url like www.thirdpartyurl.com?affid=123

This will help us understand your issue better.

HostingDirectory

1:36 am on Nov 18, 2004 (gmt 0)

10+ Year Member



I am pretty sure they go to www.theirsite.com , however the point of the question is if there are ways the affiliates could promote the links which might effect the search engine postions of the company.

It appears that the website has a PR0 and no backlinks in google but it has lots of backlinks in other search engines - this gives me the impression that its been penalised but i can't see anything spammy within the html, however i did find some very strange linking methods being used by their affiliates.

If this is the case i need to know how i could make their affilite system more secure to stop this and at the same time if i could make the affiliate code search engine friendly it would be a bonus.

iProgram

4:15 am on Nov 18, 2004 (gmt 0)

10+ Year Member



Is this a right way?
I am earning some $$$ from an affiliate program and the merchant uses javascript to write cookie and than their URL looks like this:
www.merchant-website.com/index.html#12345

Where 12345 is my affiliate ID and then they use a javascript to read the #12345 from URL and write a cookie for me.

[edited by: jcoronella at 11:58 pm (utc) on Nov. 22, 2004]
[edit reason] unlinked [/edit]

instinct

11:10 am on Nov 18, 2004 (gmt 0)

10+ Year Member



I have always wondered about the '#' method.

Anyone think this will work for google? Anyone tried it?

for example, will backlinks to www.widget.com/#1234 pass the same pr as a link to www.widget.com?

bobosse

9:56 pm on Nov 18, 2004 (gmt 0)

10+ Year Member



Guys, check out LinkConnector.com.
They recently launched (back in August) and they are coming with a "revolutionary" system.

As a merchanr/advertiser, you can run an affiliate program with them.
They place a tag on the merchant site and track the referer source (your affiliate site).
Basically you simply link to the merchant web site without using any affiliate link (with parameters or other format). If true and working, this technology will help tremendously the merchants on the SEO side of their business. Think about 500 affiliates linking to the hommepage of their site! Nice number of incoming links, wouldn't it be?!

JM

HostingDirectory

10:09 pm on Nov 18, 2004 (gmt 0)

10+ Year Member



Ive already heard about using the HTTP_REFERER to confirm an affiliate for search engine friendly links, however i am not sure if this system would really work.

For example.. if you had 10,000 affiliates thats a lot of queries for the HTTP_REFERER to calculate everytime someone visits the site.

Is this really possible?

freeflight2

10:27 pm on Nov 18, 2004 (gmt 0)

10+ Year Member



thats a lot of queries for the HTTP_REFERER
why do you think that? to access HR takes exactly the same time as a getenv(QUERY_STRING)... you can do both a couple million times a second.

HostingDirectory

10:38 pm on Nov 18, 2004 (gmt 0)

10+ Year Member



Would the search engine robots by in any way effected by the HTTP_REFERER?

Could they be aware of the HTTP_REFERER making queries to anything which enters the site?

I am concerned that this technique might be deemed unethical to the search engines and if they pick up on it they might penalise the site in question.

IsaiahH

5:02 am on Nov 19, 2004 (gmt 0)

10+ Year Member



I work for one affiliate program that has a really good system for dealing with reciprocal links/SEO. They give a free piece of software away to anyone who is interested in the program. The software app builds a 75-page, content-rich website that usually begins ranking as a PR 3 or 4 on google from the content alone. The only thing affiliates have to pay for is the domain registration and hosting fee for the website. When each of these websites is setup, it backlinks to its respective affiliate sign-up page on the actual affiliate program domain.

As far as dealing with questionable linking methods goes, I would suggest strict warnings against spam and illegal content with the guaranteed consequence of disabling their affiliate IDs if they do not comply. I would also suggest upline mentoring and sending out emails, so that your affiliates know what is legal and what isn't.

Isaiah Hull

vfilip

9:04 pm on Nov 21, 2004 (gmt 0)

10+ Year Member



From my experience and from the publisher point of view if Google understands that you are pointing to an affiliate site will downgrade your page in its SERPS. The effort will be in that : NOT let G undestand that you are pointing to an affiliate site ( using Javascript , etc.) Experienced webmasters will not use your direct affiliate links that directs PR into the affiliate site . So thereisn't an easy way of doing this .

Fruit and Veg

10:58 pm on Nov 22, 2004 (gmt 0)

10+ Year Member



MyAP can already do this, have an affiliate program where the affiliates can link directly to your domain - [myaffiliateprogram.com...] - Point 3.

graywolf

11:15 pm on Nov 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



From my experience and from the publisher point of view if Google understands that you are pointing to an affiliate site will downgrade your page in its SERPS.

I've got a dozen or so moderately competitive keyphrases where I rank #1 and I use straight aff links (ok I've been too lazy to change them), and the competitors use CGI or javascript. That's not to say that there aren't other valid reasons to not use straight aff links, but from where I sit, right now it's either not that important a part of the algo, or something that can be easily overcome with other factors.