Forum Moderators: skibum
I was wondering if someone could help me out with a revenue issue.
stats:
Alexa: 1,467
Daily Unique Visits: ~230,000
Daily Page Views: ~1,400,000
Daily Hits: ~20,000,000
Stats for May 07:
-----------------
Uniques: 6,780,441
Page Views: 54,163,893
Hits: 556,272,033
Transfer: 28 TB
As you can see... we put up some large numbers.
Some problems I face with boosting revenue and finding a GOOD affiliate program:
1) Only 20% of our traffic is US.
2) We allow Adult Content.
Things we are working on to increase revenue:
1) Tagging all images and movies so we can target ads.
2) Trying to increase US traffic through Advertising.
As far as affiliates... I have tried: Adbrite, Etology, AFF Network and AdSense. With everything I have tried the most money I made was with Etology- with there 75/25 split- which was just over $100/day. I have worked hard for a year building this site to be among the top 1,500 websites and I can't break $100/day. In my mind I should be making $300/day at least.
Any input is welcomed. In case you've never been to the site, it's an anonymous image and movie hosting website.
Thanks for reading. I hope you can help.
[edited by: seth_wilde at 4:11 pm (utc) on June 13, 2007]
[edited by: eljefe3 at 10:14 pm (utc) on June 14, 2007]
[edit reason] url removed [/edit]
As you recognize, you face two key problems: (1) Only 20% of your traffic is US. (2) You allow Adult Content [though you didn't indicate what % of content or traffic is 'adult-oriented'].
You didn't explicitly identify the nature of your web site, but it sounds as if you have some sort of "user-generated content" web site, which probably means that your visitors are mostly focused on viewing specific content and aren't paying much attention to ads.
You said you draw 1.4 million pageviews per day from 230,000 visitors; I'll round this to 1 million pageviews to simplify the math. If you were earning $100 per day, that would represent an average of $0.10 CPM. Quite frankly, that's a pretty reasonable rate for the site characteristics you've identified.
The most obvious strategy would be to try to "split up" your site and its visitors in some way, so that you can separately sell the ad inventory on pages that are likely to be more effective for certain advertisers, and so you can exclude certain advertising from pages where there is content that isn't supported by that advertiser. You could also use an IP-lookup tool to identify your visitors by country, perhaps splitting into US, other English-Speaking, and non-English-speaking countries.
If you can succeed in "splitting" your traffic, you might identify some subset of traffic (let's say 100,000 pageviews per day) as being "non-adult-oritented US visitors" traffic, and you might be able to sell advertising on those pages for a higher effective-CPM rate, perhaps $0.25 CPM. That would only boost your revenue from $100 per day to $115 per day, but it's something.
Of course, if you can "split up" your traffic, you might also be able to show more direct ads to visitors who are "adult-oriented," which could include advertising for "adult sites" and perhaps, for non-US visitors, advertising for "casino sites." This could allow a modest increase in eCPM for those pageviews also.
That's all there is to it.
- IcoN512
Best of Luck
- IcoN512
[edited by: IcoN512 at 7:39 pm (utc) on June 14, 2007]
