Changes In Affiliates Policies

Anyone notice any June 1 updates?

[celgins]

I've received several policy changes from large brand name advertisers who are changing some of their policies on June 1. Mostly pertaining specifically to ad copy displayed with search engines.

For example, one such large advertiser is saying:

1. Publishers may not use 'www.advertisername.com' as the display or destination URL.

2 Publishers will comply with "best practices" in regards to upholding brand integrity, including, but not limited to the use of the advertisers' brand in search copy and titles. This includes misspellings and misleading text.

3. Publishers may not use or imply "Official Site" or any misspelling, misleading statements, in search title, copy, creative or other.

This may very well be related to Google's clean up of their Adsense and Adwords systems.

[Rehan]

eBay's making some affiliate program changes effective June 1, which I guess is covered under your point #1 above.
[webmasterworld.com...]

But I don't see that being related to Google at all.

[edited by: Rehan at 11:21 pm (utc) on June 1, 2007]

[jeffgroovy]

Celgin, are you talking about eBay as Rehan suggests, or are there are other huge boys doing this?