Demographics & Advertisers

What do they want to see and how do I find it

[clearvision]

I am trying to get a clearer picture of who is visiting our site and don't understand the info gathering process.

How do I gather demographics on the people visiting our site (other than the obvious page views)?

When selling advertising, what are the most important demographics companies would want to know?

[webmastertexas]

Polls and surveys. Put one on your site. Your daily visitors won't have any problems answering all the questions. Or at least most of them.

[jasonlambert]

When selling advertising, what are the most important demographics companies would want to know?

The basics are:

- Target audience
- Age of visitor
- Country of visitor
- Interests, hobbies etc
- Are they a decision maker within their organisation (for b2b websites).

The best way to find out what else they want to know... is to approach potential advertisers in your area and ask them :)

[clearvision]

Thanks for your help on this

Surveys....got it!

I have seen demographics on other sites and wondered if they were true or not. Is there any way to know if they are and in reverse, if I can prove to advertisers that mine are true as well?

[webmastertexas]

I have seen demographics on other sites and wondered if they were true or not. Is there any way to know if they are and in reverse, if I can prove to advertisers that mine are true as well?

I'm getting my demo survey via Burst!, who provides a link for visitors to answer questions advertisers want to know, so I'll be guaranteed that the questions are the ones advertisers desire. Also, since Burst! is conducting the survey, I think it holds more weight than if I did it myself. Or so goes this line of thinking.