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My response was that content portals (newspapers and magazines) have been doing so for a couple of centuries.
Now that the real world media is losing ad money hand over fist to the internet, how do you see the future of advertising on the net evolving?
I heard Google has started running ads based on cpm and not clicks.
Will there soon be other services that place paid ads on this basis and not on user behaviour?
If you have a-c you can do anything and everything to sell, market, advertise, evangelize, generate leads, whatever you please . . so long as the presence of the revenue producing activity does not turn off or turn away your audience.