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The Future of Internet Advertisng

adsense, cpm or what?

2:20 pm on Apr 30, 2007 (gmt 0)

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I've been arguing recently with a partner who doesn't see information sides ever making money through adsense and ads.

My response was that content portals (newspapers and magazines) have been doing so for a couple of centuries.

Now that the real world media is losing ad money hand over fist to the internet, how do you see the future of advertising on the net evolving?

I heard Google has started running ads based on cpm and not clicks.

Will there soon be other services that place paid ads on this basis and not on user behaviour?

2:27 pm on Apr 30, 2007 (gmt 0)

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cpm is nothing new. CPM based pricing is how it used to be and it will certainly be around for quite a long time.

In fact, when adwords first started, it was CPM based. The ads CTR determined it's position, but the advertiser payed on a cpm model (ahh...the good 'ole days).

2:33 pm on Apr 30, 2007 (gmt 0)


WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:June 2, 2003
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Advertising comes down to a) Does your content attact/have a sizeable audience, i.e. eyeballs/traffic/members; b) What is the demographic of those eyeballs?; and, c) What is the reason those demographically targetted eyeballs are viewing your content?

If you have a-c you can do anything and everything to sell, market, advertise, evangelize, generate leads, whatever you please . . so long as the presence of the revenue producing activity does not turn off or turn away your audience.


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