Welcome to WebmasterWorld Guest from 126.96.36.199
a, you say you're very new to this, does this mean that the new web site you're launching has no reputation, or key persons involved that have the experience of generating traffic
b, you're probably not redirecting inherited traffic from an older site either
c, Most of the companies who might have some interest in what you require usually only talk to you if you have more than a de minis amout off traffic, very often the bar is at 10,000 visitors per month
d, most ad companies that might speak to you at just 10,000 visitors per month would be similar to the big ad networks you initially rejected
e, The various yellowpages are filled with advertising sales companies of the traditional, 1 on 1 kind who might be very happy to take your money , probably charge you admin fee upfront, even as a new site operator with virtually zero traffic,
but would it be worth your money?
Even Ebay, an internet titan uses the networks
Suggestion, go look at YPN & Google adsense & CJ, learn more about the industry,
The ad networks fill the same function on the Internet. They don't provide the personal service but that's because Internet ad rates are minuscule compared to the print/broadcast world.
The best way to start out is probably Google AdSense. It tends to pay much more to smaller, targeted sites than the more traditional networks.
Be prepared for a long slog. It takes a long time to build traffic to the point where you can turn a few bucks.