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How do I find someone to sell ad space on my site?

Having hard time finding ad firm

     
8:53 pm on Apr 4, 2007 (gmt 0)

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I will be launching a new website and have been looking for an ad rep firm to sell the ad space on my site. Everytime i search, the only thing i find is adnetworks or SEM's, but we are handling all traffic to site internally and the whole adnetwork bidding options and all that seem very unattractive, or maybe I just dont quite understand it too well. Are there any companies that just sell your ad space and are not in an adnetwork? I am new at all this and am looking for someone who maybe has dealt with this issue and could point me in the right direction. I understand it is all based off traffic to the site, unique users, and impressions, as well as the demographic of those users, but once I start getting traffic I would love to use a rep firm exclusively to sell the ad space. Any ideas or suggestions would be greatly appreciated.
9:48 pm on Apr 4, 2007 (gmt 0)

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Consider joining the NetMarketingSuper Yahoo Group and posting your question there. There are 300 members from many online companies that might be able to help you.
12:46 pm on Apr 5, 2007 (gmt 0)

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I just thought with everything that I have read on here so far, that I would be able to get some decent answers thru this forum.
1:25 pm on Apr 5, 2007 (gmt 0)

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Consider the following

a, you say you're very new to this, does this mean that the new web site you're launching has no reputation, or key persons involved that have the experience of generating traffic

b, you're probably not redirecting inherited traffic from an older site either

c, Most of the companies who might have some interest in what you require usually only talk to you if you have more than a de minis amout off traffic, very often the bar is at 10,000 visitors per month

d, most ad companies that might speak to you at just 10,000 visitors per month would be similar to the big ad networks you initially rejected

e, The various yellowpages are filled with advertising sales companies of the traditional, 1 on 1 kind who might be very happy to take your money , probably charge you admin fee upfront, even as a new site operator with virtually zero traffic,

but would it be worth your money?

Even Ebay, an internet titan uses the networks

Suggestion, go look at YPN & Google adsense & CJ, learn more about the industry,

6:13 pm on Apr 5, 2007 (gmt 0)

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thanks for all the info centime, i really appreciate it. the site is new with no reputation, although we do have an experienced person to generate traffic to site. so are you saying once i start getting 10K users per month, that there will be normal ad firms that will work with me? if so, i am ok with that. i would rather have an ad firm selling my ad space on a fixed rate type deal whether that be CPM or a flat fee for a certain amount of time and unlimited impressions. i will check those other options you gave me as well. what are some good reputable ad networks to approach to start making a return on that ad space from the launch date?
3:26 pm on Apr 8, 2007 (gmt 0)

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IMHO, there are no Web "rep firms" of consequence. It's essentially a broadcast/print term that has no exact equivalent on the Internet.

The ad networks fill the same function on the Internet. They don't provide the personal service but that's because Internet ad rates are minuscule compared to the print/broadcast world.

The best way to start out is probably Google AdSense. It tends to pay much more to smaller, targeted sites than the more traditional networks.

Be prepared for a long slog. It takes a long time to build traffic to the point where you can turn a few bucks.