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Value of banner ads versus text ads?

     
3:25 am on Mar 24, 2007 (gmt 0)

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I've been so focused on trying to find good banner advertisers that I think I may have missed an obvious alternative.

The majority of visitors to my site find it when searching for "Acme XYZ widgets."

I have roughly 1,000 pages of individual models of widgets from major manufacturers, with photos and product descriptions.

Near the end of these pages, there's a drop-down menu where visitors can select a state and find a widget store on my site that mentions "Acme widgets" as one of the products they carry.

It was only yesterday that the idea of having an additional sentence on those pages might be profitable (yeah, I'm slow on the uptake).

The sentence would read, "For some of the best prices on Acme widgets on the internet, click here."

I know this is the latest and greatest in terms of advertising sales. My question is this: is there any additional value (price) for such links compared to banner ads. Or do these contextual links just outperform banner ads?

Any replies are much appreciated.

4:20 am on Mar 24, 2007 (gmt 0)

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Ever hear of "Google Adsense?"
4:26 am on Mar 24, 2007 (gmt 0)

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Yes, but my site's niche (guns) is a prohibited topic for Adsense.
2:57 am on Mar 26, 2007 (gmt 0)

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Most of my bigger programs convert 80% from text links over banners. This in large part is due to affiliates writting content and reviews then incorporating links into the copy. They also use text links as navigation on thier sites.
3:16 am on Mar 26, 2007 (gmt 0)

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Thanks for the reply, Chuck.

I have banner ads on 26 pages my site. That advertiser gets a CTR of roughly 5%, which I think anyone would agree is a good number. The reason he gets that CTR is that the pages he advertises on are pages with photos and descriptions of his widgets.

I also have another advertiser on my site. They're on just six pages. But their pages look like regular product description content pages, not ads. Near the bottom of the page, though, is a sentence that reads "for more information and pricing about Acme widgets, click here."

They get as much as a 13% CTR.

If you don't mind my asking, do you charge more for text links than regular ads? Or do you just make up the difference with the increased CTR?