Forum Moderators: skibum
Seeing as the AdSense CPC has fallen through the roof on my site, I decided to give it a whirl.
The CTR is way lower using AdSonar (about 1/6th for me) but the CPC is way higher (about 7 times). So, it's just pushing ahead for me.
Might be worth sticking with. If/when they get a greater inventory of ads to bump up the CTR, it'll completely wipe the floor with AdSense. In my category (entertainment) at least.
Will adsonar be getting its own forum any time soon?
Wonder if the "winds of change" are a blowing
I gave Adsonar tons of inventory some months ago on a health related site, pages that made money with Adsense. The single most prominent ad they showed on my site was for bottled water. The money generated was nearly zero. How insulting. A couple of times a year I get unsolicited inquires regarding advertising on my site, why can't Adsonar find these people?
If they have X amount of inventory for such and such keyword, why don't they just go to the Adsense test page, look to see who the Adwords advertisers are for that keyword and just solicit the advertisers away by offering a cheaper rate than the current Adwords bids.
They probably just can't deliver enough publisher impressions. I suspect that even Google has trouble serving enough ads to use up advertisers' budgets for many keywords and keyphrases.