Marketbanker becomes AdBrite

Who knew?

[ronin]

Apparently, marketbanker has changed its name to AdBrite. Has the service changed significantly or is this just yet another cynical rebranding exercise?

Why do companies think that changing their name means people will think about them differently?

Anyway, aesthetics aside, does anyone use the "new" version and if so what for and is it any good?

I looked at marketbanker back in about January I think, used it for about a week, decided I didn't like it, got rid of it and have never really thought about it since.

I'm interested to hear if the company has changed in substance or just superficially.

[kodaks]

It looks as if it just has a new interface. All the features and fees semm to be the same. From the site:

Seller stats

Advertise with confidence. We've calculated stats for every site listed on AdBrite, taking the guesswork out of ad buying. Click here for an example.

Relevant keywords

Easily find where to advertise. We've created our own search engine that spiders and searches the contents of every site listed on AdBrite. Use this to find sites that are relevant to the product, service, or site you want to advertise. Type something in the "relevent keywords" box on the AdBrite homepage to see.

Targeting Make more sense.

Rather than guessing which ads should go on which sites (keyword-based advertising anyone?), we let you and your visitors decide. Either pick a site and buy a "direct ad", or buy a "network ad" and let your customers decide; each time a visitor clicks an ad, we know that the ad is relevant to that site. Votes are tabulated and the most targeted ads end up on the most targeted sites.
Anti-fraud Our "flat-rate" pricing (x dollars for y days) is virtually immune to click-fraud. Our cost-per-click products have what we believe is the most strict anti-click-fraud protection in the industry.

[freeflight2]

'pud' (the f*company guy) is behind that...