Fast Search & Transfer Announces AdMomentum

Private-label contextual advertising & monetization for media companies

[engine]

Fast Search & Transfer™, a leading developer of search technologies, today unveiled FAST AdMomentum™, a private-label contextual advertising and monetization platform for online media companies, retailers and telecommunications service providers. FAST AdMomentum was developed in close cooperation with leading online publishers to meet the growing demand for a more profitable and flexible alternative to third-party contextual advertising services. FAST AdMomentum has already proven itself in trials and in production, and will be generally available later this quarter.

Fast Search & Transfer Announces AdMomentum [fastsearch.com]

[edited by: engine at 5:21 pm (utc) on Feb. 8, 2007]

[ebound]

AWESOME!

[Brett_Tabke]

FAST was the founder of AllTheWeb search engine before selling it to Yahoo.

[rj87uk]

So is this an alternative to Adsense and YPN?

RJ

[hughie]

great news so long as they can get the advertisers on board.

[ebound]

great news so long as they can get the advertisers on board.

If they bring in advertisers I see that as a bonus. A professionally designed, self-serving ad platform for direct advertisers is exciting.

I've been slowly cutting google out of the loop when I could bring in my own advertisers. The problem is my advertising management technology isn't so great.

But even with a substandard ad management system I use now, my advertisers are more than happy because they get the same results as before at a lower cost and I get much higher earnings.

I don't see it totally replacing third party ads on my site but its a great start.

[oddsod]

Nice to have Adsense alternatives. :)

But "Addmomentum" is already in use by a UK company

[decaff]

The AllTheWeb search engine technology is what drives the Yahoo Site Explorer tools...

[rebelde]

Let's just hope that they want a reasonable percentage. So many of these companies seem to want to charge far too much for their software/service.

I'm hoping for the best. I could use something like this.

[justageek]

It's a private label solution so not so much an alternative to AdSense and YPN as it is an alternative to Quigo's AdSonar.

JAG

[rehabguy]

Can you sign up for this yet? All I see are press releases - no sign up forms, etc.

[engine]

rehabguy

FAST AdMomentum has already proven itself in trials and in production, and will be generally available later this quarter.

So, no, not yet.

[rehabguy]

Thanks, engine!