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Fast Search & Transfer™, a leading developer of search technologies, today unveiled FAST AdMomentum™, a private-label contextual advertising and monetization platform for online media companies, retailers and telecommunications service providers. FAST AdMomentum was developed in close cooperation with leading online publishers to meet the growing demand for a more profitable and flexible alternative to third-party contextual advertising services. FAST AdMomentum has already proven itself in trials and in production, and will be generally available later this quarter.
Fast Search & Transfer Announces AdMomentum [fastsearch.com]
[edited by: engine at 5:21 pm (utc) on Feb. 8, 2007]
great news so long as they can get the advertisers on board.
If they bring in advertisers I see that as a bonus. A professionally designed, self-serving ad platform for direct advertisers is exciting.
I've been slowly cutting google out of the loop when I could bring in my own advertisers. The problem is my advertising management technology isn't so great.
But even with a substandard ad management system I use now, my advertisers are more than happy because they get the same results as before at a lower cost and I get much higher earnings.
I don't see it totally replacing third party ads on my site but its a great start.