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It's been bothering me for a while that certain AM networks talk to their publisher communities as if everyone is doing PPC and there isn't an alternative.
I don't know a thing about PPC - I've never touched it. From the point when I launched my site at the start of 2003, I was only ever interested in SEO. That's still my mainstay, though I indulge in some "social marketing"... and word of mouth down the pub never hurts, I've found (especially if I have a couple of spare business cards on me).
Who else here has yet to take up PPC or only uses it as a minor promotional tool (ie. PPC makes up less than 50% of promotional efforts)? Is there anyone who has been a PPC pure-player until now but who is now starting to think about other methods of promotion?
While we're on the subject, does anyone want my Adwords vouchers? >;->
I guess one way is optimising for certain "buy keywords" for free serps traffic or bid for them at with PPC.
I tried many times to bid for buy keywords like "buy widget", "order widget","shop for widget" etc, on Adwords but not much luck.
Care to share what are buy keywords or how to attract people actually wanting to buy a widget right now?
But how do you actually attract the surfer who is going to buy straight away?
I only know what works in my niches. What I find is that the longtail searches are the best. These get far less traffic, but these people are looking for something specific - they are on a mission - and when they find it, they move on it.