Adwords & Adsense

[fhobiz]

I recently started a micro site. The sent has adsense from google. To drive traffic in, I used adwords.

Guess the result? On the first day, I paid adwords about $3 and get revenue from adsense at $7. I thought I strick GOLD!

But the following two days, I paid adwords around $3 again but my revenue drop to just around $1.

The hit and click thru is around the same for the 3 days.

anyone know why my pay out for the 2days is so low?

Many thanks.

[graywolf]

Discussing how much you make is against adsesnse TOS.

With that aside, your adsesne will vary from day to day. I have heard of people who make money using adwords to drive adsense income but it's not an easy thing to do.

[hunderdown]

If AdWords is all that is brining traffic to your site, I think you'll have a hard time making money from AdSense.

If, on the other hand, you are getting natural traffic from search engines and other sites, you can do well.

I spend no money on traffic but I am earning more per day with AdSense than you are.... And I know there are many on these Forums who do much better.

[rfung]

I've done some adwords to drive traffic to my site - at one point I managed to earn 100% on the adwords cost through adsense clicks, but that hasn't proven to be consistent. I do sell stuff on the pages, so I figured that as long as the adsense+sales > adwords then I should be fine, but I've taken that down because I don't want the headache of keeping track of how much I'm spending. (my objective is to build these sites as self-running as possible).

[fhobiz]

Thank you all for the great feedback. Unless I have thing to sell, all of you are right that is better to have natural traffic.

thanks a lot :)

[howiejs]

It can work. You need to watch this every week (it is too much grief to look daily). One week can make money then all of a sudden - you take a hit and have to make some decisions / change AW bid prices

[davewray]

This absolutely 100% can and does work. One new site I've built, to start getting targetted traffic flowing to it I've used Adwords. I have Adsense on all of my pages of this new site, and without being specific with numbers I make 2 times more with Adsense than what I spend on Adwords...consistently...every day. It depends on the type of site you have and the setup is very key. Obviously there is a critical point, meaning you will only be able to drive so much traffic to your site using Adwords and still make a profit with just Adsense. If you try to raise your Adwords bids, sure you'll get more traffic, but your profit will decrease.

Dave.