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She mentioned that she was going to request an "AT Plan" at MRI? She said that it will tell her which websites she should buy advertising on given the industry and target market we are trying to reach.
I am an internet marketer and SEM with a background in IT, not with marketing agencies. So I'm somewhat new to this terminology. I may have even misunderstood her.
But I'm curious...
Anyone know what she is talking about?
Either way, is there a way to get a list of potential sites to advertise on in a particular industry (such as Travel and Tourism > Destinations)?
How good of quality is this sort of thing (if it exists)?
I'm more familiar with SEO/PPC.
you can determine which sites are linking to your competitors and focus on them or indeed any combination of links ..
there are published lists of companies which can be targeted .. but basically it all sounds like cold calling to me..
You can narrow the field with good research and find where the best traffic is, so my guess is that is what she means...
[edited by: Lobo at 11:16 pm (utc) on Oct. 30, 2006]
I do lots of advertising that way, especially on blogs and find it a great way to get targeted traffic at a very low cost. Hope this helps and best of luck!
[edited by: Catalyst at 9:12 pm (utc) on Nov. 5, 2006]