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Whats to best approach to find affiliates within your niche?

9:39 am on Oct 29, 2006 (gmt 0)

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Ive been reading in this section for some time now, and am having difficult finding affiliates. I found this question list on how an affiliate would think, and ive tried to answer it:

Do you:
1. Have a unique product that isn't swamped by millions of other affiliates already?
Answer: Yes, We sell DVD downloads, and only 2 websites (our is one of them) owns the license to provide downloads, all other resellers must sell them as a physical DVD.

2. Pay a bigger % than any competitors you might have?
Answer: Well, im willing to pay $1 for each sale. Typically each DVD goes for $8-9 so thats a ~ 10% payout.

3. Does anyone actually want your product. What's the point of spending time, effort and money flogging a dead horse.
Answer: We'll we are pretty unique in what we sell, which is also reflected on good sale monthly, altough we want to expand.

4. Will you actually pay me for my sales/leads/whatever or will you skim it and reject sales left, right and centre.
Answer: We've been in the business for a long time (and online for 1.5 year) so we understand the importance of affiliates/resellers.

5. Are you available to talk to over the phone or do I have to raise yet another support ticket that will never get answered?
Answer: You will be given an direct email.

6. How do you perform payout?
Answer: Via paypal.

7. Can sales be tracked?
Answer: Our entire portal is based on a custom soution, so our affiliate program will also be custom developed thus "yes, sales will be trackable"

So all in all it sounds good doesnt it? But i have had no luck in finding new affiliates. Ive advertised on #*$! and sitepoint where it is allowed to recruit, but with no help.

Any suggestions on what to do?
Thanks in advance

5:17 pm on Oct 29, 2006 (gmt 0)

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What's the actual profit potential potential for a website? Can you imagine them selling one item every day? How much money would that translate into?

As a ballpark figure I'd say that realistically earning over $100 a month is "a lot", and the possibility of earning over $1000 a month should interest any super-affiliate.

Obviously sales will vary from site to site, but I see an awful lot of programs where I can't imagine ANYONE making even one sale every day - so why bother even testing it?

9:30 pm on Oct 29, 2006 (gmt 0)

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Hi Jomaxx,

thanks for your input.

Its difficult to say how much an affiliate would earn as the 2 most important factors would be their niche and their traffic size.

If their niche is the right one and they have more than 5000 unique visitors a month i expect them to be able to sell min. 100 DVDs and thus earn min. $100 a month. This is calculated down from the amount we are earning pr month and with the amount of traffic we have.

To be honest, i beleive we can offer a very profitable affiliate program, but people might say im biased.

So what to do, when you know you have a good affiliate program to offer?

I cant advertise on our website, that we are looking for affiliates, as our traffic is mainly end consumers.

ask for affiliates in Google groups?
ask for affiliates on webmaster forums?
something else?

To be honest, i dont see the above as "professional" options. But then again i dont know what is the professional way of doing this.

A very confused webmaster..... :)

11:20 pm on Oct 29, 2006 (gmt 0)

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WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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1. You need to at least have an "affiliates" or a "partners" link somewhere on your homepage, so people can find it if they're looking for it.

2. I've said this 3 times in 3 days here: super-affiliates. The low-hanging fruit here would be high-traffic/authority sites in your niche that already particpate in one or more affiliate programs. Approach them directly (phone) rather than waiting for them to find you.

P.S. I sympathize that you're squeezed by online and offline competition, but $1 per sale is not that much. At a 1% conversion rate, that would only be 1c per click. This might be mitigated somewhat by the possibility of multiple/recurring purchases, depending on the specific circumstances.

4:11 am on Oct 30, 2006 (gmt 0)

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I class myself as a super affiliate and I wouldn't get out of bed for $1000 per month.

The best approach is to find the big players by searching for the golden keywords for your niche, then getting into dialogue with the webmasters who have rankings/PPC listings to see what's gonna float their boat.

Prompt payment, reliable tracking and good service is likely to be what they already get from their existing merchant relationships - unless you can convince them that you offer something more and better it's unlikely that you'll be able to gain their support or their traffic.

5:34 pm on Nov 3, 2006 (gmt 0)

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Typically each DVD goes for $8-9 so thats a ~ 10% payout.

Am I the only one that feels this product is non-atractive. I think it is like selling i-tunes. $1 a song! An album with 10-15 songs costs $10-20. Atleast I-Tunes has the ipod brand backing it up.

Basically when you download a song or movie legally you are paying the almost the same as when you buy it in the store (maybe a 5-10% discount).

You mean to tell me people prefer to download a movie (which for high-definition movies is quite a large download, even on DSL) then burn it, make a special sticker for it, and find a case, when they could buy it new at wall-mart for $2 more? Just the internet bill to dowload it, the electricity to burn it, the blank CD/DVD, the sticker, the ink and the case cost more than what you save, and then you have to add the value of peoples time.

Maybe I am just thick, but IMHO selling digital version of media at a close-to-similar price as the hard copy is just not a great idea. I mean, you would be limited to a very small user base that would actually put up with such pricing.

8:51 pm on Nov 3, 2006 (gmt 0)

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Hi greenleaves,

thanks for the input.

The DVD (lectures not movies) usually go for more than double the price im selling the downloads for. The concept is a success which is reflected in our sale vs traffic.

Im pretty confident that an established site with good traffic can make good (easy) money. Obviously its relative what people consider good money, but as i said earliner, 5000 unique visits a month should easily be able to product 100 sales = $100.

All i need to do is find the affiliates :)

10:45 pm on Nov 4, 2006 (gmt 0)

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Good affiliates do this for a living at $100 doesn't pay for the coffee most of us drink.
If your products are lectures, then you probably appeal to a certain niche/industry/interest group of people and you would probably do better to offer your existant customers a coupon or incentive for referals assuming they would be active in industry of interest forums, blogs etc.
I don't see you appealing to many big affiliates with such low payouts.

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