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Clickbank vs Regnow for selling new software download?

Question about affiliate payment systems Regnow and Clickbank for downloads

     
6:32 pm on Oct 24, 2006 (gmt 0)

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Hi there,

I'm currently deep in development on a new downloadable software product . It's not p2p/warez-focused, but it hits a popular niche, and does something new and useful, so I am cautiously optimistic of broad consumer appeal and decent conversions.

I will probably use SoftwarePassport/Armadillo for protection and registration management. RegNow has the advantage of integrating with Armadillo so I could do stuff like in-application purchasing, but I have a feeling that Clickbank has a more aggressive affiliate network.

If anyone has any thoughts or experiences with these guys, I would love to hear them.

David

7:31 am on Oct 25, 2006 (gmt 0)

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I am currently with Regnow, and have also tried Ebay but not ClickBank. Regnow's forum is a good place to start, but at the moment it is off the air, for some reason.
The first place I look at if purchasing a product or service is the forum, and you can guess if you see a lot of grudge posts, stay away.
Regnow, Armidillo and Regsoft is owned by digital river. I have just recently converted to Armidillo and am happy with them.

To handle the payment system, deposits(not to many) and antifraud, and also deliver the key to the purchaser, without me doing anything is exactly what I need from Regnow for my software.

Ebay for me was good place for local market and traffic, but the margin was to small so I stopped, also am still looking at it.

If you use a pad file, and have your site and software certified, affiliates hopefully will give you more exposure and sales.
Possibly in the future this may become reality, but at the moment I receive most of my referrals from search engines.

Regnow & affiliates take there commission, fees for wire transfer and whatever is left over pays for the domain names, armidillo and hosting. Not much left over,,, but satisfaction of making a product from a thought and to watch it grow into something that people want in nearly every country.

In what category, broadly would your product fit into?

[edited by: DontHurtMe at 7:34 am (utc) on Oct. 25, 2006]

12:55 pm on Oct 25, 2006 (gmt 0)

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I’ve been using RegNow to sell and market my software development utilities for a year now – before that I used RegSoft (same company) for 3 years but switched to RegNow for the affiliates network.

Software can be *very* profitable if you have the right product. You’re right that a good niche is crucial. I’ve been lucky with 3 of my 5 products – the potential market is large, there are only a couple of highly priced competitors, and the products save people a lot of time. My best advice is to release an early version of your product with minimum feature set ASAP, then if a good number of people start downloading and buying then its probably worth continuing development.

Once aspect most shareware developers seem to overlook is that the business market can be much more lucrative than the consumer market. Businesses are less likely to use software illegally, they often buy multiple copies and site licences, and conversion rates can be higher. They don’t care much about prices either – if you’re paying someone $2000 a day, a $100 piece of shareware is insignificant if it can save them a couple days work.

I’d guess that only about 10% of my sales are through my affiliates. I suspect this is mostly because affiliates are mainly identikit download sites that offer no added value for my potential customers (like reviews or product comparisons).

PAD files are always useful, but my best conversions come from the directory sites in my products’ niches and from the technical articles I write about by niche.

6:08 pm on Oct 26, 2006 (gmt 0)

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Thanks for your comments, guys.
 

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