Forum Moderators: skibum
Currently, the clients' ads are displayed on the site's content pages in rotating decending order: the pages are listed according to pageviews (according to the server log stats), and then the ads are allotted to the pages in descending order. Supposing I had two ads, Ad A would go on page 1, Ad B would go on page 2, Ad A would go on page 3, and so forth.
The advertising charge is currently fixed according to a fee structure agreed to during the summer "off" season.
As one might imagine, this "every other page" process is tedious, and the summer-based fee structure is (almost certainly) under-rewarding. I would like to switch to something simpler and more financially effective. The advertisers have agreed to a CPM rate. Now I need an ad-rotation and -tracking program.
While my site is static, small, and straightforward, I do get quite a lot of traffic. This traffic has caused problems in the past with server overload (due to the high volume of file calls). So I would like to avoid anything that involves installing a database and script on my own server, as this would almost certainly cause immediate headaches.
I would appreciate informed opinions regarding remote ad-rotation management programs. From past experience (when I tried advertising once), I am familiar with Banman Pro. Since this management service requires a Windows server, obviously it would not work for my site. But I think I am looking for something similar, in that my clients would be able to view their stats, and the management and tracking would be remote from my server.
I understand that my request may be "out of date"; such remotely-hosted services may no longer be the "state of the art". So if I need to be considering installing a script on my own server, I would appreciate correction and direction along those lines.
Thank you for your advice and URLs.
Eliz.
I'm thinking of trying the phpAdsNews script on my server, and seeing how that works.
Thank you for your time.
Eliz.
