Generally, the easiest thing to do, to generate revenue from text ads on your site, is to participate in Google AdSense of the Yahoo Publisher Network; there are others. This is easy because you simply plug in the ad code, and there is no ongoing management. However, these ads pay almost entirely on a "pay-per-click" basis, in which you are paid only for people who view the ad AND click it to visit the advertiser's site.
If your site has a high "PageRank" (as computed by Google), it is sometimes possible to find someone who will pay you to place a link to their site from a high-PageRank page, in order to build their own PageRank.
markwelch
9:25 am on Sep 25, 2006 (gmt 0)
Oops, I meant to write "Google AdSense OR the Yahoo Publisher Network."
goneinthesun
10:50 am on Sep 25, 2006 (gmt 0)
thanks mark, i am using ad google now. but i am hoping to be able to see some more space to make a little more money.
how about all those buy text or sell text link network. anyone using them and having success?