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DoubleClick Post Impression/Click Tracking?

Does DC can do post impression tracking for text links?

         

Cristina_F

1:24 pm on Sep 23, 2004 (gmt 0)



One of our advertisers had a big campaign served through doubleclick. Most of the placements were graphical ads and they gave us javascript tags for these (tracking impressions and clicks).

The advertiser also had text links in their campaign but for these placements they just gave us a doubleclick url (meaning the clicks were tracked through double click but not the impressions).

So my questions are:

Can double click track the post "click" activity from a text link? (if a person finished a transaction or so)

What is the difference between post impression and post click tracking?

I'd appreciate the help from any one.

Thanks a lot!

C

DJFlite

12:54 am on Sep 24, 2004 (gmt 0)

10+ Year Member



I work for them,

Yes we can.