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How are the affiliate programmes operating in that matter?
I am curious because, if the last one gets a sale then it may be unfair in this situation.
Advertiser allows certain affiliates to bid on brand terms. I am a small affiliate who does not have this privilege. If I refer a customer through generic words then customer ussualy does not convert for the first time. After a while the customer only remembers the name of the shop so he types that to SE and visits the site via privilege affiliate link that bids on the brand term. If the last one gets commission then I have nothing from that.
How are CJ affiliate programmes operating? Is it a different situation for every program or a common industry standard is in place?
Just to expound a bit...
As you alluded to, it's easy to pass someone through to a site by targeting a cheap (maybe) generic term. Sometimes you get lucky and catch a sale. If you are really putting the work in to determine highly effective and well targeted keywords (and probably more expensive) you will get the sale more often.
Just like in all sales careers, its the salesperson that really caters to the customer and is a good closer that gets the sales and makes the money.
Using car sales as an example: Any car salesman could pay an enterprising fast food employee to hand out 100 business cards to people going through the drive through (it's sort of generically targeted since all these people do have cars). The smarter car salesman will pay more to reach a more targeted audience, such as having an employee at an auto body shop to pass cards out to people who had recent auto accidents.
Which of these two would have better conversions? Obviously salesman number 2 would generate better quality leads. Salesman number 2 would also be willing (and able) to pay much more per card.
As a general rule you get what you pay for. Buy 5 cent click you'll get 5 cent results.
[edited by: Frequent at 11:47 pm (utc) on Aug. 27, 2006]
How is it with direct PPC traffic that comes to merchant. Do the merchants clear affiliate cookies if the customer arrives through PPC paid by merchant?