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Does CJ really help?

     
8:31 am on Aug 11, 2006 (gmt 0)

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I started an affiliate program for my online store half a year ago. What I did was to put a link on my homepage without any other ways of promoting the program. Now there are 27 affiliates and only one of them bring sales to my store.

Now I plan to promote my affiliate program to get more affiliates. Can someone please let me know if joining CJ or others really help? Basically I don't need their software, only their network to promote. If there is any better way to promote, please kindly advise.

Thanks a lot.

Bo

2:09 pm on Aug 14, 2006 (gmt 0)

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You might want to try a smaller network like Shareasale first to see if that helps you grow. CJ is one of the largest networks out there with a lot more overhead than a small network like Shareasale.
2:57 pm on Aug 14, 2006 (gmt 0)

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Whenever I see another merchant join CJ I think - there goes another clueless noob.

The problem is that CJ will try to get you to join their software parasite affiliate partners while claiming they screen these out. This involves you paying repeatedly for customers you already acquired, while your affiliates are cheated.

Their tracking not only sucks, but even when parasites are not involved sometimes the wrong affiliate is credited with the sale. I know this because it happened to me, and it seems to have occurred within the CJ system itself. Some!"$%^*** nicked my sale.

Linkshare is parasited out the wazzoo so they are a no-go area as well and Performics' link generation facilities were ten years behind the times, last I knew.

Use Shareasale if you want affiliates to take you seriously. A merchant who joins Shareasale when they could have chosen one of the other two is showing a certain level of awareness of the issues at hand - and is in with a good chance of still having a viable business long after the other network's pet parasites have bled their merchants dry.

Oh and one in 27 isn't bad. You might find only one in 100 affiliates actively promote you. Often an affiliate will apply long before they intend to use you because they know a merchant can take six months to accept them. Or they join you and wait to make sure you are going to be around a while, or to see if you pay on time / generate any affiliate complaints.

Many a merchant has terminiated a superaffiliate prematurely for lack of activity. The chances of getting back in that affiliate's good graces are minimal without a lot of grovelling!

If you wanted to, you could send a nice mail to the other 26 saying you noticed they are not promoting you and is there anything you can do to help.

[edited by: Alex_Miles at 3:06 pm (utc) on Aug. 14, 2006]

8:20 pm on Aug 14, 2006 (gmt 0)

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If you are considering CJ, many affiliates hate the network. Check this thread for info:

[webmasterworld.com...]

I also recommend Shareasale. As an affiliate, I have the best results with this network.

4:32 am on Aug 15, 2006 (gmt 0)

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Thank you all for the kind response! It really helped.

I will check shareasale's website to learn more about its policies. Too bad they have raised the fee:-) Maybe I will keep my in-house affiliate program and create one through shareasals at the same time.

1:23 pm on Aug 15, 2006 (gmt 0)

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That fee is a fraction of what you would pay to use CJ. CJ also requires 150k per month in revenue before accepting a new merchant.
2:16 am on Aug 17, 2006 (gmt 0)

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Personally have always done the best with CJ & Indie programs as an affiliate. Though CJ insists on making it more difficult for affiliates to generate standard links because they seem to want to push out JavaScript links on everyone, IMO they still have the best network.

That being said I'd wait to signup or consider a new program on there till they make some kind of definitive statement on what is going on with the JavaScript links or get something in a contract that tells you what they will do for you as far as keeping the links that are standard in the industry available to those who want to promote your stuff with them.

The day HTML links are no longer avalailable is the day an awful lot of affiliates may stop sending traffic through CJ. As it stand now if you have a program on CJ & elsewhere there's a pretty good chance affiliates will pick yours up direct or on another network.

 

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