Newsletter Rationale

[epithet]

I'm presently in-charged with the newsletter writing but until now, with all the ideas that come out of my head I'm still worried with one thing: What are the appropriate things that should be included in a newsletter? Should it be something that is only about our company and services?

[skibum]

It may contain info about your company and services but it should be written to show how whatever the company offers. A cartoon or some kind of humor can help to get people to subscribe. Give whoever is getting it useful info. If it's just a sales brochure those that do get it may not read it. Tracking open rates & clicks from any links in it may give your some idea of how the audience receives it.

[epithet]

I have outlined the things that I think should be made known to both our own staff and to ur clients, and these are:
1. one of our agents made it in the forum posting contest >>> can this be made as ike a 'headline'?

2. what our company has gone through few months after it's humble beginning>>> is it OK to state this even though it's just a few months after?

3. Researched facts based on survey, why mot companies resot to become clients to companies like us>>> Is it OK to feature results of surveys or researches done by other companies or groups of researchers?
If I include the abovementioned topics, I will come up with a two-page newsletter

[edited by: eljefe3 at 2:10 am (utc) on July 27, 2006]