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From that moment on visitors started to browse through "our" bookshop and sales are now about 10 times higher as they were before.
Still no fortune but some additional money to put into Adwords. I still have to figure out how to make money with Amazon using PPC :)
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We get around 700-1000 visitors a day.
Anyone care to hazzard a guess as to a) how much this could potentially bring in and b) is there a right/wrong way to implement it?
Thanks in advance
Context: I have a book-related site and have been an Amazon Associate for years. Am currently selling 500 or so items per quarter and earning about $400 (this is very part-time for me: I could do better if I put any real time into it).
Banners and text with untargeted links to Amazon sells 1 product every 100 clicks (for Amazon Germany).
Niche bookstore integrated into a content rich site using AWS, with links to Amazon product pages and "Add to cart" functionality sells 1 product every 14 clicks for amazon.de and 1 product every 27 clicks for amazon.com.
The numbers were very stable during the last months, right now conversion is even a bit better as summer ends and school begins.
My sites are targeted towards selling books, so ratios may be very different in other niches like electronic, kitchen, gardening or whatever Amazon decides to sell next.
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My Amazon stats: 1 sale per 12 clicks - 1 sale for 9 visitors.
Keep in mind that visitors browse through my site and that they're redirected to the Amazon site only when they want more information or when they actually buy.