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CPM= cost per impressions or amount of visitors. So say someone was paying 0.5 a visitor if you got 10 people to visit your web and click on that offer you would get $5
CPC= Cost per click. Sometimes having to do with traffic sites or pay per click search engines this is the amount of money you pay per click of a link or banner to a web site.
CPL= cost per lead. Someone clicks on a banner and signups to the advertiser or sponsor and you gte paid per sign-up.
CPS = Cost Per Sale: affiliates are paid a percentage or flat fee of sales transactions that result from traffic they send to you from their websites.
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[edited by: tedster at 5:07 pm (utc) on Sep. 5, 2004]
ben