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how do you promote sites?

         

ScottMN

10:26 pm on Sep 3, 2004 (gmt 0)

10+ Year Member



is it a mix of PPC, feeder sites, and banners on "like" oriented sites?

GuitarZan

5:04 pm on Sep 6, 2004 (gmt 0)

10+ Year Member



Hey,

What are feeder sites? Me personally, I just create a Mini Site that is focused on 1 particular topic, so basically a niche Mini Site, and then promote it on the PPC SE's.

I haven't done banners, but I am sure that most people here would say to stay away from them. Although putting in a small banner/graphic of site or product along with a description/review has said to work well.

All the Best,

C.K.

rfung

1:48 am on Sep 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Guitarzan:

feeder sites are high pr/high traffic sites that you already own, and then you link your newly built sites from it, thus getting indexed and ranked faster. I had a site that had close to 1000 links, and it just wasn't getting indexed. I created a 'sitemap' of the site, plugged that page into a highly spidered page on my top ranking site, and in two days I was already indexed. Getting ranked is another thing though :)

I was curious about your PPC campaigns - do you find it worthwhile to pay per clicks - are you bidding in expensive words or not really, compared to the income you get from the affiliate sales?

GuitarZan

2:40 am on Sep 7, 2004 (gmt 0)

10+ Year Member



Hey,

Thanks for the info RFung.

I usually try and start off my campaigns with only targeted keywords, so basically phrases with at least 2+ words.

My main Mini Site was based on an area that is pretty competitive (150+ ads on AdWords for one of the most popular search phrases). All I did was seek out a competitive industry, and build a site around it, instead of doing the norm and just sending straight to Merchant.

As the bid prices... They are pretty darn high for an Aff I would think. I was doing an average of 65 cents per click with my max at 85 cents. My ROI wasn't that great, but I don't think it was my fault... (Can't really track keywords to sale, and optimize my spending).

Yes, I would say that PPC is very worthwhile. I have only used AdWords up until now, and have gotten fairly proficient at it. I am going to do Overture very soon.

As for Commission - AdWords spend... I didn't do as well as I would like. I would like to make at least $2 for every $1 spent, and I made about $1.75. That isn't bad though for being unoptimized. One other note, is that I was really happy with the Mini Site I made for this particular niche, as it had an average CR of 4%

All the Best,

C.K.

P.S. That 4% CR was for the first week I had it up. I got shut down after the first week because of money owing to Google for AdWords spend... When I got started back up I changed nothing, and the next week stunk! It was during the Olympics... but I don't think it had that big of affect on sales... Not really sure what happened.

wellzy

12:01 pm on Sep 7, 2004 (gmt 0)

10+ Year Member



I promote my through PPC (Overture/Adwords), but I have my site optimized and get most of my traffic through the organic SERPs. Now that I am making good money, I will be doing more PPC.

wellzy

NoClue

9:54 am on Sep 8, 2004 (gmt 0)

10+ Year Member



Hi Scott,

what I've been doing is send traffic from PPC directly to the vendor.

I am also looking to build a mini(micro?)site for 1 product I'm promoting, but am a bit confused where to go from here.

Do you put only the one product on the page and presell it, do you have general info on the subject and link with a recommendation...?

I imagine the first means of promotion could be PPC, I also imagine the SE's dont like one-page sites too much, so organic listing would be hard to achieve...