Hello everyone, this is my first post in this forum. I've been reading that a $1 CPM is considered good, while the average is more like 50 cents. I've been using AdSense for about a year on my site, which is not a high traffic site (about 30,000 page views a month), and my average 'Effective CPM' according to my adsense stats is now a lot higher than $1. Is it safe to assume that it would be silly to use any other ad broker/service (Burst, tribalfusion, etc.) if most companies are only paying 50-75 cents CPM? Or am I comparing apples to oranges? Please shed some light on this, as I want to make sure I am not missing anything.
Thanks for your help
Aaron