Yahoo confident in growth of Webvertising

[grnidone]

Recognizing that many of its advertisers were cash-strapped and had cut back spending, Yahoo chief executive Tim Koogle told a meeting at the World Economic Forum that ``webvertising'' would continue to grow.

[digitalmass.boston.com...]

[grnidone]

I think it is easy to be confident when you're the biggest "bull in the pen".

-G

[gmiller]

Advertising on the web seems to be growing pretty well. The big problem is the sheer number of companies that based their business plans on 6000% growth each year.

I just wish I'd bought a bunch of DoubleClick stock at the end of December or beginning of January.

[Brett_Tabke]

It was interesting that Eisner said that he thought traditional advertising had abandoned the web. Rather self serving since he is trying to sell commercials in movies, but there is a point. Other than Coke's deal with AOL, Firestones damage control program, and a few Detroit car makers testing the water, there really isn't much traditional advertising on the web today.