How much? Your place or mine?

The eternal question - how much to charge for advertising

[auseyeidol]

Ok - I don't know why I titled this that....

I'm wanting some advice - I have a number of websites - blogs actually - and I have been approached by a potential advertiser who wants to buy some space on one of them. How much do I charge?

Here are some details to help work it out:

- Its a site about digital photography and cameras
- I'm getting 600 unique visitors a day (this is growing steadily from 0 per day 3 months ago)
- 95% of visitors are coming from google.com.au (the australian google site) - most people are looking for specific digital camera information
- I am ranked in the top 10 on most digital camera searches on google.com.au (number 1 on many)
- The advertiser is an aussie site selling cameras (so its a highly targeted situation)

how much do I charge? I'm wanting to set a flat monthly figure (I don't have time or capability to do it on a click-through or per view basis - but rather want to negotiate a monthly figure - set for 3 months and then renegotiated.

Any suggestions?

[figment88]

before anyone else gives you the "it depends" post, you should probably indicate how much space you are willing to allocate, static link or dynamic, and whether you are going to be seen as endorsing.

[auseyeidol]

i knew i'd forget to post some vital piece of information.

They have requested a banner ad across the top of my page.

I would like to offer him two sizes (different prices)

468x60

and 728x90

I'm not sure what you mean by 'are you going to be seen as endorsing?'

Do you mean will I actively point people to the site as well as having the banner? At this stage I would be happy to do that...

sorry, I'm very new to this and still am getting the language down pat.

thanks

[esllou]

by endorsing, will you actually be saying things like, "mysite.com is happy to be associated with theirsite.com...the best camera bargains in Oz. Great products at great prices.". etc, etc

will there be active promotion and support of the advertising site in your content, your copy....will you be giving some people a reason to come back to you at some point in the future and say, "hey, you said they were great! my camera fell apart in two days!"

[auseyeidol]

initially it will be just a plain advertisement with no real endorsements. Down the track we could enhance the relationship.

[eljefe3]

Any idea of how much people are paying for your keywords on overture, adwords etc?. It might be a win-win situation for both of you to charge on a per click basis vs. impressions.

[figment88]

ok, obviously haven't seen the site or know all of the particulars, but I guess you are just looking for a ballpark figure.

I would say somewhere around USD $30-60 a month.

The active endorsement is a big deal and depending on how it is done could double or triple the price. The other posters gave good descriptions of what is meant including increasing your risk of alienating your visitors.

If the link is static and your site has a PR6 or greater you would probably want to increase the price.

[hooloovoo22]

Why don't you put up an adsense banner or leaderboard, try it for a week and get an idea of effective cpm, then use that as your basis for negotiation?