Forum Moderators: skibum
Bulk emails don't work any more. But if you capture email address of your site visitors and then follow them up, they do wonders. We do it very successfuly.
Expenses:
1 domain name = $10
1 month hosting = $10-$20
Time spent customizing the template and setting up the site = $200 {at $20 an hour}
Throw in another $20 spent sending the emails {time}
Total expenses = $250
You could make $300 to $500 using this throwaway domains, and have several rackets going at once. Of course this is probably ilegal in most places so you would have to do it from somewhere that isn't.
Bulk mail, IMHO is a poor method of generating leads. I'd go with renting space in someone's newsletter or ezine. You'll pay a bit more, but the "open rate" will be higher, more people will see your message rather than deleting it as bulk mail- when sent as a stand alone mail.