Forum Moderators: skibum
The ads look quite similar to AdSense, so no surprise there, but with what looks like the option to display more than four ads per "ad block".
They state they currently have their ads running on 2,500 search enabled sites, but no stats on the number of content related sites.
They now have a page for interested publishers: [kanoodle.com...] (no online application, but you need to send an email to learn about becoming a partner). There is nothing about minimum page views, so I don't know if they are only soliciting high page view partners or if they are accepting all publishers regardless of traffic.
It should be interesting as feedback comes out to see whether ContextTarget has the potential to be a real player in the contextual advertising market. Interesting that they should launch right before the anticipated AdSonar (using Overture) becomes available to everyone (AdSonar has been in beta for select publishers for the past several months).
For more: dmnews.com/cgi-bin/artprevbot.cgi?article_id=26102
the fact it launched right before adsonar is pretty funny tho
DaveN
CompWorld
If my site has nothing todo with their only topic - how can that really be a good evaluation of how good their contextual ads will preform?
Although, it looks like their control panel is going to be similar to about.com's, in that you can make completely seperate bids for contextual ads vs ppc - which is a good idea.
[internetnews.com...]
The Kanoodle product is interesting in several ways.
If you look at the only place they are on right now it is from the previous relationship the Sprinks folks had so it should not be a suprise.
If you looked at the code in the links earlier today it actually went to Kanoodle as it should have. Now the links go directly to the advertiser page. Interesting. Something is either wrong with their code or they just released it to early.
My guess is that it was released to early. I say that because when you could see where the links were going they had certain parameters which seemed to indicate a seperate db and all the same keyword. Not entirely unusual but it seems to me that all they did so far is take a snapshot of their existing advertiser db and started routing traffic to it. The reason for the same keyword would be to indicate the segment. The segment indicates that there is no real contextual matching in the sense of what AdSense or AdSonar or others do.
As far as not making as much as AdSense goes for the publishers as suggested by compworld I'm not sure that will be the case and I'm pretty sure that most contextual advertising solutions will be comparable as things settle down. As I said last year - enjoy the gold rush while it lasts and realize that there will still be money to be made moving forward albeit less than last year.
I think Overture is doing it somewhat right now since they are making the bids seperate from the serps. That makes sense. I can't agree with how they are doing it but the concept makes sense. If this becomes a trend then payouts may be less with everyone in the long run. There are ways to overcome the lower payout per click though.
At any rate, I'm starting to ramble.
JAG
Yesterday they seemed to have problems and were directing traffic directly to the advertiser. Today it now goes back to Kanoodle for tracking...but...there is still a problem with the display. They are not handling ampersands correctly so any text that has html codes such as ' will show as '. Very strange mistake. Could have been why they changed the links yesterday if they interpreted the ampersand wrong in the click url which would have probably ended up making dead links.
JAG
