Forum Moderators: skibum
I have just published a site and I'd like to ask you few things. At first, my site's description.
It's a site for hattrick.org players (an on-line footbal (soccer) management game). It's kind of a portal (vortal? I don't know if it's used in English, too), with a huge game guide (already the biggest on the web, even though it's merely 1/5 of what it's going to be in a few weeks/months), detailed bulletin boards (no real competition, either), well made links section (all "hattrick world" covered with nice links' descriptions), tools that help managers, articles, etc.
I presume I will get at least 1 million page views monthly (should be more, though) from several tens of thousands unique visitors. Hattrick users are a very good, highly specified audience in my opinion (interested in on-line games and football; playing a strategy game, thus likely to be more intelligent than average, which co-relates with higher income; they're twenty-something years old on average;). Around 20% (my estimation) out of over 200,000 players voluntarily (in exchange for little flavored features, not giving any in-game advantage). Only disadvantages are that most of the users are from Europe and I will have many page views per one unique visitor.
I only posted twice ("come and review" and "come and check for any possible errors") on Polish forums in hattrick (Poland has 5,000 users, which is 1/40 of the global number) and got 115 registered users (plus few times more unregistered) in 3 days, even though the guide was the only feature available. That augures well for the future, that's why I expect high percentage of other users to come as well.
Summing it up, I'll have a quite popular site with valuable (I guess), specified audience interested in sports and on-line games.
I have just signed for Google Adsense and that's all I have done by now. What advertising strategy would you suggest? What kind of programs (CPM, CPC, CPA, any other) and what specific companies (FastClick, etc.) would you recommend? Please tell me whether you (or others you know) have had any experience with those programs/companies.
In the future I'm going to look for advertisers myself. There are many potentially interested on-line games out there and I can propose them quite nice ways of promoting them (banners, sponsored articles, regular sponsoring (should work fine with visitors that know me and my site well), e-mail, etc.). Before doing that I need to get those visitors and work more on the site.
greetings,
muszek
[edited by: tedster at 3:28 am (utc) on Nov. 17, 2003]
