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Targeting web surfers by zip code?

advertising based on zip code

         

limitup

3:05 am on Oct 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I need to promote a local site in a big way. I know that local news and weather sites are a good place to start, but I'd also like to advertise to web surfers based on zip code. I assume that with big sites like hotmail, yahoo, etc. you should be able to target by zip code - but does anyone have any experience with this? Tips or suggestions on the best sites to advertise on? etc. Thanks a million!

martinibuster

11:03 pm on Oct 20, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I've used DoubleClick's DART system. It can target by area code, zip code, city, state- the whole range. This is an enterprise level solution.