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Help with charitble site please...

gaining revenue now we have grown...

         

Harley_m

3:21 pm on Sep 20, 2003 (gmt 0)

10+ Year Member



Hi All,

I run a self help site that helps people with depressional disorders etc - it has grown to be one of the very biggest communities of it type in the world - and does great work...

Age group fairly tight between 12 and 25, about 60% girls. The site is very sticky - with a huge forum, and has many many visitors returning many times a day (to the point where plenty say they are addicted!) - as well as this we see a huge number of visitors from engines as we have about 700 pages and are well up in the search engines...

We are totally free and ad free currently - but are now getting to the stage where i feel very relevent money generation would be in order - which could then be used to add to the site and community to great effect...

We are also developing a whole new ASP.net site, forum and chat system - which obviously comes with expenses which must be met...

We currently see some donations - but most people are not aware they can.

Im not an expert in revenue generation - so i thought i would ask people who are :) - this doesnt profit me in any way - just those people who arent all that happy some of the time... so a good cause...

We are seeing about 5000-10000 uniques a day - and many pages per person - so the traffic should be there - and there are a number of products and service they might be interested in relvent to the site. Is this the way to go? - should there be affiliate product ads intergrated into the site - or more general banners for site that would appeal to this age group/sector - can one make money out of such ads?

Thanks so much,

Harley

[edited by: Marcia at 8:03 pm (utc) on Sep. 20, 2003]

Drastic

4:44 pm on Sep 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>We currently see some donations - but most people are not aware they can.
I would address that first. If visitors aren't aware, they certainly won't donate.

Have you considered AdSense?

Essex_boy

9:28 am on Sep 25, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It would appear to me that you have a wide range of options the first being pay per impression banners.

Harley_m

5:26 pm on Sep 25, 2003 (gmt 0)

10+ Year Member



is there anywhere where i can get a selection of different sites/products that offer ppc ads? - due to the nature of the site, i feel only very relevent 'ads' would work - and i agree they could work well...

is there anywhere i can look at loads i can 'choose' from?

ad sense might well work in areas like the lyrics section, or some of the advice and tips sections...

how is adsense? - with enough traffic, is it the way to make money - or another way to make $2 a year...

Thanks for the help - it really means a lot...

Harley

Smiley

9:48 pm on Sep 25, 2003 (gmt 0)

10+ Year Member



> with enough traffic, is it the way to make money

it really depends on your sites content, its simple to implement and theres no harm in short term until you find something that pays better.

pendanticist

9:59 pm on Sep 25, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Since you've mentioned addiction (as a precursor to devotion I'm sure) <chuckle>, I'd suggest a 'subscription based' model for generating revenue.

That way you keep everything 'in-house' and won't run the risk of alienating members who might not like ads.

What I'm saying is draw from the resources/stickyness you have first. Then, if that doesn't suffice, go 'commercialized'.

Pendanticist.

universetoday

10:29 pm on Sep 25, 2003 (gmt 0)

10+ Year Member



I think you need to consider what kind of a tone adding commercial content onto the site would bring. You might want to search out alternative money, like from government/medical institutions to help sponsor what you're doing - I'm sure there are depression-focused charities that might want to help raise funds with you in a collaborative way.

Putting ads on your site might be seen as a sell out, and hamper the success of your efforts to help people with their disorder.

Webwork

12:11 pm on Sep 30, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Tough crowd to keep happy ;-)

Here's a thought: You need to fully flesh out a business plan.

That's reality is you intend to perpetuate this "good thing".

Unreality is acting upon the capricious thinking that since you are doing good work acting like a business is wrong/anathema/etc. That belief has killed many a good work in progress.

You might create and publish a budget for the operation of the "company", so your user community is made to confront the reality - that "free services" only exist because someone else is paying the bills.

If you apply for government recognition as a non-profit agency or corporation you may be better positioned to solicit funding from various mental health, etc. organizations.