Whoa! I tweaked a yellow page affiliate search box and fixed the text boxes so that the category became a drop-down and the city and state were pre-filled. The result: 13.61 CTR !!!
Drastic
4:21 pm on Jan 29, 2001 (gmt 0)
Awesome, Bob!! I have had much better results pre-filling targetted terms on affiliate search boxes.
That is a killer CTR, though. Haven't done near that well with mine.
rcjordan
4:34 pm on Jan 30, 2001 (gmt 0)
>killer CTR
Yes, TOO high. It'll set off the merchant's spam alarm. I pulled the pre-fills and emailed them asking for permission to alter the code. The CTR dropped to 7.5 when I did.